What types of virtual goods are on sale and how does the economy of virtual good sales work in relationship to the broader online economy?
In DayZ virtual good can't be bought or sold, they can only be traded. All loot will spawn in certain areas of the map and have a certain chance to drop. Most players will pick up any and all gear they find. The best and rarest gear is usually carried on the player at all times making them a walking loot spawn. Only when players want to skip the time it would take to find such an item they visit message boards and other social networks to find other players who are willing to trade.
These transactions are usually carried out by two players who are being protected by trusted teammates. Players will exchange items as requested on the social network and usually leave in peace. These items can range from backpacks to military vehicles. At times there are those who decide it would be easier to kill the other player and take their gear rather than trade any item. This is a major concern when dealing with rare high grade military gear. Most players are very civil and such transactions allow gear to be spread to multiple players across multiple serves. Only when the player dies will their gear be lost unless retrieved by them or others before a server restart. This way of ensuring no gear can be bought is what really make DayZ a fun game to play. It ensures that there is no pay-to-win function that many other games have. This allows gives more dedicated and lucky players an upper hand against others. 
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